UTM Builder
Build trackable campaign URLs with UTM parameters.
Campaign URL
Enter your URL and parameters to build the tracked link.
How to use it
- Paste the page URL you are linking to.
- Fill in the UTM parameters, at least source, medium, and campaign.
- Copy the finished campaign URL.
About this tool
The UTM builder appends campaign tracking parameters to a URL so analytics tools can attribute visits to a source, medium, and campaign. It checks that the base URL is valid and encodes values safely. Source, medium, and campaign are the parameters most analytics setups expect, with term and content optional. It does not shorten the link or check your analytics configuration.
Examples
Input
https://example.com/page with source google, medium cpc, campaign springOutput
https://example.com/page?utm_source=google&utm_medium=cpc&utm_campaign=springInput
A link with utm_content addedOutput
The same URL plus an extra utm_content parameterCommon uses
- Tag links for an email campaign
- Track an ad or a social post
- Compare traffic sources in analytics
- Build consistent campaign URLs
FAQ
Is my URL sent anywhere?
No. The link is assembled in your browser. Nothing you enter is uploaded.
Which parameters should I always set?
Source, medium, and campaign are the three most analytics tools expect. Term and content are optional extras.
Are values encoded?
Yes. Spaces and special characters in each value are percent encoded so the link stays valid.
Related tools
Embed this tool
Paste this snippet to put the tool on your own site. It runs entirely in the visitor's browser, the same as it does here.